Are you online but not getting leads in?
Over the last 10 years I noticed the online environment is changing rapidly. There is more competition & its harder to get on top of the Google Ranking. You pay more per click in advertising and it became more technical. Where do you start as a (small) company so you can still generate business?
BUILD YOUR ONLINE PRESENCE THAT WORKS!
- Build your online presence
- Become the ONE to go to
- CASE: Local Gym with international clients
- CASE: National Travel Agency
- CASE: International Agency
- Overall strategy is paying off
How awesome would it be to create a platform that is bringing in leads day after day? Not relying on advertising costs going up and down but create a sustainable way to generate leads.
Building your online presence & attract people
Also your business can setup a platform that works this way no matter what business you’re doing. Of course there needs to be time invested but with this strategy you’re not relying on someone else. Its your work as an expert (company) that is paying of. And yes sometimes its more beneficial to hire people for certain tasks but 100% you can do it yourself when you’ve time.
With the strategy I developed over the last 10 years you will be able to create a platform that will bring in leads end nurture leads till they are ready to buy. Even most of the tools used in the strategy are free to use when you start. For example the email marketing tool (super simple drag and drop interface) is free up to 2000 subscribers!
Become THE ONE to go to
Focus on buyer intention & give information as an expert
One of the catalyst from this strategy is providing value content to your potential clients. Identifying problems and generate smart pages what will attract people in the orientation phase of your potential customer.
Be top of mind
When I ask you to name a brand when I say Cold Cola. What brand would you say? Exactly, that brand is doing everything to be in front of you. On the moment you decide you want a cold cola you will go often for that brand of cola. Its the power of being and staying TOP OF MIND. Be on top of people mind and become THE one to go to in your niche
As an example value content about:
how to replace the rubber seal in a toilet?
WHY?
People who are looking it up have a problem. They want to solve and you can help them.
IF you’re able to help them with their problem: You created a POSITIVE contact moment with a potential customer. Because of the contactmoment you are top of mind in the customers head.
IF you’re NOT able to help them with their problem: You create a contact moment with a potential customer who still needs help, guess what, you’re the expert and you can help them solve their problem AND they are on your platform
Attract potential clients by showing you’re an expert
For EVERY business you can create value content that will attract potential customers.
Case: Local Muay Thai Gym
Due to the new website setup by Paul, the implemented strategy and the training provided to the team we’re now even fully packed in low season. This is above expectation as didn’t even spent a dollar on advertising. We noticed a large increase in social following, pageviews and inquiries to train at Santai Muay Thai. I would highly recommend Paul for the online marketing strategy, staff training & guidance for your business.
Nik HjalmarssonGym Owner Santai Muay Thai
PROJECT DESCRIPTION
This gym has some amazing services but the online presence wasn’t up to date. With a new website and small changes in the content strategy and distribution they grow their online presence and leads massively
The example below shows, over the WHOLE yeas they have valuable leads coming in. No low season with the right online strategy on place!
RESULTS
- 50+ % increase in page views over a year
- 60+ % increase in UNIQUE page views over a year
- 75+ % of the conversions comes from Google
- WINNING!
- No low season dip anymore!
Case: Dutch National Business
I perceive Paul as generous and intelligent person, who’s business savvy and has a great curiosity towards technical development and automatisation. He has an admirable passion for helping people establish their dreams, while chasing his own. We got to know each other quite well in a very short time, which resulted in a great work relationship, and special friendship. Paul is one of the few people I’d trust with my business marketing, and one of the few people I actually learned to listen to 🙂
Lisanna WestonCEO & Founder Dutchies Travel
PROJECT DESCRIPTION
We updated the current content & created higher quality content. After that we renewed & optimised the website and page structure.
Website is now future proof and ready to generate more sales and enquiries.
ALL traffic you see below is organic, how awesome is that?!
MAKE YOU THINK: Combine this potential traffic with retargeting campaigns.
RESULTS
- Better positions resulted in 9X increase in impressions in Search Engine.
- CTR went up and resulted in 800% more clicks from Google.
- Better User Experiences
- More Online Traffic & Enquiries
- WINNING!
- Value content and long term goal is key
BIG WINS: 3 months 2018 vs 2019
MOBILE ONLY – Last 6 months vs previous 6 months
Case: International Agency
PROJECT DESCRIPTION
– Setup a easy to maintain website and menu structure.
– Created SEO optimised and Value Content
– Created a Content & distribution plan
– Created SMART forms for lead collection
– Created a lead routing plan for quickest follow-ups
One article got seen 18K+ times from the organic strategy.
RESULTS
- Within a year 30.000+ clicks from Google
- Monthly contact with 4.000 potential clients
- AVG search Engine Position Still Increasing
- $0 advertising spent
- WINNING!
- Generated 1000+ leads
Quick build traffic and focus on lead generation & nurturing
Generate Organic leads & newsletter subscriptions
Results above are only from Organic Traffic
Can you imagine what the FULL strategy can bring you as a company? Book in a brainstorm and learn more about:
- Lead Generating Website
- Organic Visitors and Lead Strategy
- Value Content & Evergreen Strategy
- Active and Passive Social Strategy
- Social Proof and Social buying Strategy
- Re-targeting Strategy
- Lead Nurturing
- Retention Strategy
To maintain top service & attention for clients in 2020 there are only 8 new places available.
Get in touch and lets roll out this strategy for your business.