SEO Basics - On page Search Engine Optimization

SEO Basics – On page Search Engine Optimization

Below I will show you a practical example of SEO for a travel blog. With this practical example I hope to inspire you so you can start doing you on page SEO. Travel blogs can have different goals. Some will give clear information where other give you the best deals. Make sure you know your goals and create a strategy to reach that goals.

Why do On page Search Engine Optimization (SEO)

When Search Engine Optimization is properly done it will give you EVERY day visitors. Yes, SEO you need to maintain but you can create large amount of relevant visitors day in day out when you are ranking on the right keywords. When people are looking for a specific product or service and will end up on your website they are more likely to buy.

When you have your marketing strategy setup properly you can nurture down website visitors to leads and leads to consumers/customers. Great example to use here are Custom Facebook Audiences and retarget by you social media channels and display networks.

Example of Search Engine #1 revenue channel (eCommerce, period one month)

Revenue made by Organic Search Engine Optimization
Revenue made by Organic Search Engine Optimization

When you look into the patterns of Organic Search they are quite similar over long periods, depending on your products the weekend can be a high or a low. In this case the weekend we generate less traffic to the website. Big advantage of properly done Search Engine Optimization it will not die instantly when you don’t active do it anymore. And traffic will grow when you keep adding value & well written content to your website.* When you pay per click on advertising and stop paying the money the traffic will stop.

Example Case Search Engine Optimization 

ONE TO MANY: An simple example of creating value content was for my blog in 2013, I was giving Live Linkedin courses. A regular client called me and asked about how to shorten his LinkedIn URL. I told him that I will send him an email later that day.

While writing I was think why not create a blog about it, so I did. Also added a video from another YouTube Channel to create a rich content post. Finished the post in 30 minutes, sent the link to the client and called him if everything was clear.

AFTER A MONTH my statistics where going nuts, hundreds of new visitors per month! (only Dutch by that time!) Heaps of people had the same problem what I was solving with my simple blogpost. The best thing is that I offered to send them a free PDF with more LinkedIn tips. 

This way they were able to optimise their LinkedIn profiles even more and it gave me the opportunity to reach out to approach them give them, their team or full company a full LinkedIn training.

The combination and mix of channels is the key to grow your online revenue.

 

Create sustainable revenue by Organic Search Engine Optimization
Create sustainable revenue by Organic Search Engine Optimization

On page Search Engine Optimization Example: Travelblog

On page Search Engine Optimization for your travelblog is one of those parts in the strategy. The best thing about search engine optimization (SEO) is that SEO is a long term strategy. When you do it the right way. You’ll be found by te users of the search engines on subjects you want!

Define keywords

When you’re writing an article always try to think how your target group try to find something. Where do they look for. What kind of keywords do they use in the search engines? Try to figure out how you target group thinks so you can bring them to your website.

Long-tail keywords

When you’re defining your keywords you can go for normal keywords like. “Hotel Amsterdam” but probably a lot of people will target their website on Hotel Amsterdam. So what you can do is use a long-tail keywords. Cheap Hotel Amsterdam or Designer Hotel Amsterdam etc.

Competition & keywords

An important thing about keywords is the competition. For example.

Example one
1000 websites are showing op on “Hotel Amsterdam” and 1000 people are searching for “Hotel Amsterdam” a month.

Example two
10 websites are showing up on “Designer Hotel Amsterdam” and 500 people are searching for “Designer Hotel Amsterdam” a month.

When you represent a designer hotel it is better to use the long-tail keywords because there is less competition. Yes also less people who are looking for it. But in ratio still more chance to get more people to your website.

Little video lesson

On-Page search optimization travelblog

In the most content management systems you can give some extra information like Meta Title, Meta Description and slug. You should add your keywords here as well.

Use your defined keyword till the max

When you’re writing a new travel blogpost make sure you use the keyword you defined in advance. Write your text around it and use the keyword. But keep focus on your visitors. They have to read the text! Google also knows how long people are reading your articles and how much time they spent on your website. When they spent more time Google will see your page as a high quality one and will send more traffic.

Text on the webpage

On every page it has to be clear what people can get. Is it information, is it a deal or whatever. Make sure that people see what they are looking for in 2 seconds. This way they know what to expect. After the two seconds try to keep them longer on your page with value content. Also try to make them visit more pages than just the one they landed on.

Optimize titles (max. 65 characters)

In the most content management systems (CMS) you can fill in the title. Make sure you use your keyword there and if it is possible use the keyword in front of the title.

For example: Designer Hotel Amsterdam – City center

Slug / URL optimization

Often you see on websites with a unreadable URL. In a lot of CMS you can adjust the url/slug. Do it, use your keywords so you’re building your page around your defined keyword.

Bad example:
www.yourdomain.com/product=?mo99-bg84/

Good example
www.yourdomain.com/designer-hotel-amsterdam/

Description optimization (150/160 characters)

Also in the most good CMS you can create a description. The most people are using the meta description to decide if they want to visit your page. Use your keyword there again. And make sure people want to click so add a call to action.

On page Search Engine Optimization
My stats for my Travelblog

Bad example
Our hotel is located in Amsterdam. You can easy book your room on booking.com. We are looking forward to see you here.

Good example
Our Designer hotel in Amsterdam is located in the city center. You can book easy on this webpage. Click here to see the prices!

On page Search Engine Optimization

In the content itself you can add the keywords as well. When you’re following all these steps you’ll be higher in Google.

Optimize text for search engines

Important is to optimize your text for the search engines. Do it in a fear way. Don’t exaggerate with the keywords but use them normal.

Optimize text titles on the webpage

On te webpage you’ll have some headings. These heading you can use to add your keywords again. The headings are H1, H2 till H6. H1 is the most important and H6 the less important heading.

Bad example
Welkom to our website!

Good example
Designer Hotel in Amsterdam City center

Optimize Images

When you add images to your webpage it is important optimize them as well. You have to do two things. Optimize the file name and optimize the alt tags when you’re adding the images on your website.

Bad example
IMG_0976.JPG
alt=”IMG_0976″

Good example
Designer-hotel-amsterdam.JPG
alt=”Designer hotel Amsterdam”

Optimize links

There are two different links in a website. Internal links and External links. Both of them you can optimize. You’ve to use a title for those links. For example use the title in your links like: title=”Designer hotel Amsterdam”.

When you don’t want to give another website extra SEO points. You can add a nofollowAdd rel=“nofollow” to your link. See here a explanation about nofollow. And also don’t link the keywords you don’t want to point for.

Internal linking

I already told you about intern linking. Now I’ll explain a little more. For example when you’re making a post about a country you have some text about hotels, transport and more. Maybe you wrote already about hotels and transport in that specific country. You can add internal links in your new blogpost to your existing content. So people can easy navigate through your website and the search engine sees that you’re helping the people with additional content and make people stay longer on your website.

The combination

It is important to use all of the suggestions above. Use the same keywords on the places you’ve to. When you use to much keywords Google will give you a penalty so take care. Make sure you optimise your page to the fullest capacity, otherwise why should you create a page in the first place.

Perfect CMS for On page Search Engine Optimization

WordPress is one of the best content management systems for search engine optimization. You can install some plugins what will help you to optimize your site to the max! With the right plugins everybody can do the basics of search engine optimization!

The technic behind the website

The content is one of the important issues when you want to optimize your website. The technique behind the website is also important when you want to have a good ranking in the search engines.

  • Is your website fast enough?
  • Is it using the right techniques?
  • At the end can the website score better?

Search engine check for your website!

I can check your website on On-Page SEO and give you advise about your website and On page Search Engine Optimization. Click here to contact me.

If you want to learn more yourself and dig deeper into On page Search Engine Optimization & SEO go for it! I recommend reading this article on Yoast.com

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