The Virtual Crash Billboard was done by Serviceplan Paris advertising agency for Road Safety Authority in France.

This video is released in 2017 by Serviceplan in order of the French road safety authority DRIEA (Direction Régionale et Interdépartementale de l’Equipement et l’Aménagement) to raise the awareness of pedestrians. In Europe’s major cities, thousands of pedestrians are victims of traffic accidents every year. In the Paris region alone, there are more than 4,500!

The power of the video is in the real people, the real situation and it could happen to you. I love how they make it interactive on the streets and are able to create a great video on social media.

Watch the video and see it yourself.

Video Virtual billboard: Red light crossing campaign Paris

Advertising Agency: Serviceplan, Paris, France
Chief Creative Director: Hervé Poupon
Creative Director: Daniel Perez
Art Director: Francois Lesaint
Copywriter: Benjamin Coche
Tv Producer: Renaud Chabert

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